Jennifer Burns

Case Studies

Three programs that show how I work: building from zero, scaling operations, and solving problems without an agency.

Case Study 01 · Brand Build · 2024–2025

When a biotech company had a breakthrough, they called me first.

A bioengineering company I had collaborated with on a prior project came to EarthSafe before going anywhere else — with a breakthrough odor elimination technology and zero brand infrastructure. I built Air Logic from scratch: brand identity, product naming, regulatory messaging framework, packaging across two SKUs, Amazon presence, and a full landing page brief governing the agency build. This is a founder-adjacent brand build, not an employee execution.

Brand Identity Regulatory Messaging Packaging Amazon Strategy Creative Direction

Case Study 02 · B2B Program · 2024

Built a B2B program from sub-brand to sell sheet to Shopify — including the strategy that sells it.

EarthSafe Pallet Hub didn't exist. I conceived the entire program: a custom sub-brand for bulk commercial purchasing, a 43-page go-to-market deck, Shopify + Amazon Business e-commerce architecture, and individual product pages with full SKU/UPC structure across three product lines. Positioned around domestic sourcing, free shipping, and fast fulfillment for commercial and institutional buyers.

Sub-Brand System Go-To-Market Strategy Shopify Build Amazon Business Sales Deck

Case Study 03 · Solo Brand Build · 2022–Present

Agency failed. I built the whole brand anyway — solo.

The original agency didn't deliver. I stepped in and built Valentine Performance Detailing from nothing: logo system, brand guide, product naming, label design across 7 SKUs, kit architecture, retail POS display design, product catalog, Amazon A+ content, and web graphics. The brand launched, is currently active, and has a full 5-video product series I scripted and produced.

Brand System Label Design Retail POS Product Catalog Video Production Amazon A+

PurOne Everyday

The story most creative portfolios can't tell: taking a regulated, institutional brand and extending it into consumer retail without losing the clinical credibility that built it.

Same molecule hospitals trust. Redesigned for the kitchen counter.

Live billboard placement — consumer launch campaign, driving to PurOneHome.com.

PurOne is EPA-registered, hospital-grade disinfection — the same molecule used in schools, clinics, and institutional facilities where efficacy isn't optional. PurOne Everyday is what happens when you extend that regulated credibility into consumer retail without compromising the clinical integrity underneath.

I led the extension end-to-end: consumer identity built from the parent institutional brand, a packaging system across five use-case SKUs (laundry, toilet, kennel, dishwasher, washing machine), billboard and out-of-home creative running in-market, a 7-video product library, and B2C positioning that keeps the hospital-grade proof points readable at the kitchen counter.

Brand Extension Packaging System Out-of-Home Video Production Retail Positioning Campaign Creative

Use-case SKU system — same brand architecture, solved for five different household problems.

Packaging

Starter Kit Dieline

Full retail kit packaging — bleach-free cleaning & disinfection system with kitchen, bathroom, laundry, and exterior usage built into the design.

Product Design

Consumer Minitub

The everyday format — a 50-tablet household container designed for the shelf, with the parent brand mark softened by the "everyday" script.

Retail / B2C

Consumer Instructional Assets

Hospital-grade pathogen coverage (norovirus, MRSA, C. diff, C. auris) translated into kitchen-to-bathroom language a household shopper can use.

More Work

A cross-section of what I do day to day — regulated packaging, brand systems, e-commerce, and process.

Regulated Packaging

EPA + EU Biocidal Product Labels

EPA-registered and EU biocidal product labeling for PurOne and PurTabs across 10+ languages and 8 countries. Ongoing coordination with Kersia (Ireland) and translation partner Apex.

Brand Identity

Brand Architecture

25+ sub-brands designed, governed, and maintained across established product portfolio over 10 years. Consistent visual system at scale.

E-Commerce + Amazon

Storefront + A+ Content

Amazon storefronts, A+ content, product listing images, and Shopify homepage builds across VPD, EvaClean and EarthSafe.

Process + Operations

Creative Briefs + GTIN Registry

I write all briefs with governed brand aesthetic, regulatory guardrails, phased deliverables, and conversion architecture. Plus: 315+ GTINs across 18 product lines maintained in GS1.

Video Production

9 Videos — Solo Production

Scripted, edited, and produced AI voiceover for 20+ videos across consumer automotive, institutional disinfection, sustainability, and staff training. No agency, no team.

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Operations at Scale

$1.4M → $50M+ Revenue Growth

Built and scaled the creative operations infrastructure — systems, vendors, processes, and brand governance — that supported EarthSafe's growth over 10+ years.

Every Frame. Every Word. Solo.

Concepted, scripted, edited, produced. No agency, no production team. 25+ videos across product education, campaigns, training, e-commerce, and brand content.

All videos scripted, edited, and AI voiceover produced by Jennifer Burns.

Let's Talk

Open to Director and VP-level creative operations and creative leadership roles across regulated industries, financial services, enterprise brands, and CPG. If you need someone who builds systems as well as they direct creative, let's talk.

Based in New England · Available for remote or hybrid roles