Director of Creative Operations

Jen Burns

20+ years building brand systems, regulated packaging, and creative infrastructure for CPG companies — from startup to $50M+. I don't just make things look good. I build the operations, and lead the partners, that make great work repeatable.

View Selected Work → ↓ Download Resume
20+
Years Experience
300+
SKUs Managed
315+
GTINs Registered
10+
Languages
19
Brand Systems Built
25+
Videos Produced
“Jen is an exceptionally talented creative leader with a sharp eye for detail and the ability to drive outstanding work across copy, art design, site optimization, and brand development… creative solutions that elevate the brand and always minimal rework.”
Dan Clifford, Chief Marketing Officer · Managed Jen directly
Read the full recommendation on LinkedIn →
Featured Work

Case Studies

Three programs that show how I work: building from zero, scaling operations, and directing the right partners to get it done.

Air Logic LLV and PRO products
Case Study 01 · Brand Build · 2024–2025

When a biotech company had a breakthrough, they called me.

A bioengineering company I had collaborated with on a prior project came to EarthSafe before going anywhere else — with a breakthrough odor elimination technology and zero brand infrastructure. I built Air Logic from scratch: brand identity, product naming, regulatory messaging framework, packaging across two SKUs, Amazon presence, and a full landing page brief governing the agency build. This is a founder-adjacent brand build, not an employee execution.

Brand Identity Regulatory Messaging Packaging Amazon Strategy Creative Direction
EarthSafe Pallet Hub homepage
Case Study 02 · B2B Program · 2024

Built a B2B program from sub-brand to sell sheet to Shopify — including the strategy that sells it.

EarthSafe Pallet Hub didn't exist. I conceived and led the entire program: a custom sub-brand for bulk commercial purchasing, a 43-page go-to-market deck, Shopify + Amazon Business e-commerce architecture, and individual product pages with full SKU/UPC structure across three product lines. Positioned around domestic sourcing, free shipping, and fast fulfillment for commercial and institutional buyers.

Sub-Brand System Go-To-Market Strategy Shopify Build Amazon Business Sales Deck
Valentine Performance Detailing product line
Case Study 03 · Brand Turnaround · 2022–Present

The agency stalled. I took over the brand and shipped it.

When the original agency didn't deliver, I took ownership of Valentine Performance Detailing and built it from nothing: logo system, brand guide, product naming, label design across 7 SKUs, kit architecture, retail POS display design, product catalog, Amazon A+ content, and web graphics. I owned the creative end to end and managed the production and print partners to get it to shelf. The brand launched, is active today, and has a full 5-video product series I scripted and directed.

Brand System Label Design Retail POS Product Catalog Video Production Amazon A+
“The quality of her work with us was strong, and right from the first project, we (and our clients) were really impressed with her ideas and her execution.”
Jeff Deutsch, Creative Director, Oxfam America · Client
Read the full recommendation on LinkedIn →
Campaign Showcase

PurOne Everyday

The story most creative portfolios can't tell: taking a regulated, institutional brand and extending it into consumer retail without losing the clinical credibility that built it.

Brand Extension · Consumer Campaign · 2023–2025

Same molecule hospitals trust. Redesigned for the kitchen counter.

PurOne Everyday billboard — 'Norovirus? Flu? COVID? Handled.' — live out-of-home placement

Live billboard placement — consumer launch campaign, driving to PurOneHome.com.

PurOne is EPA-registered, hospital-grade disinfection — the same molecule used in schools, clinics, and institutional facilities where efficacy isn't optional. PurOne Everyday is what happens when you extend that regulated credibility into consumer retail without compromising the clinical integrity underneath.

I led the extension end-to-end: consumer identity built from the parent institutional brand, a packaging system across five use-case SKUs (laundry, toilet, kennel, dishwasher, washing machine), billboard and out-of-home creative running in-market, a 7-video product library, and B2C positioning that keeps the hospital-grade proof points readable at the kitchen counter.

Brand Extension Packaging System Out-of-Home Video Production Retail Positioning Campaign Creative
PurOne Everyday variant packaging — Laundry Whitener, Toilet Bowl Cleaner, and Kennel Deodorizer

Use-case SKU system — same brand architecture, solved for five different household problems.

PurOne Everyday starter kit packaging dieline
Packaging
Starter Kit Dieline
Full retail kit packaging — bleach-free cleaning & disinfection system with kitchen, bathroom, laundry, and exterior usage built into the design.
PurOne Everyday minitub product render
Product Design
Consumer Minitub
The everyday format — a 50-tablet household container designed for the shelf, with the parent brand mark softened by the "everyday" script.
PurOne Everyday consumer efficacy table
Retail / B2C
Consumer Instructional Assets
Hospital-grade pathogen coverage (norovirus, MRSA, C. diff, C. auris) translated into kitchen-to-bathroom language a household shopper can use.
“Jen has a quick grasp to the needed deliverable; from creative design, to impactful industry driven marketing materials. She takes the time to understand the industry needs, including its compliant nature when developing critical assets.”
Flávia da Silva-Benson, Esq., Founder & CLO, Dovetail Mortgage · Compliance & Legal · Managed Jen directly
Read the full recommendation on LinkedIn →
Selected Work

More Work

A cross-section of what I do day to day — regulated packaging, brand systems, e-commerce, and process.

EU biocidal product label
Regulated Packaging
EPA + EU Biocidal Product Labels

EPA-registered and EU biocidal product labeling for PurOne and PurTabs across 10+ languages and 8 countries. I manage the regulatory and translation partner relationships, including Kersia (Ireland) and Apex, across every market.

“…helping to ensure our print materials are accurate and error-free… exceedingly patient, thorough, and professional.”
Kristen Mutascio, VP, Emerging & Integrated Technology · Client
Read the full recommendation on LinkedIn →
EarthSafe brand identity system logos
Brand Identity
Brand Architecture

25+ sub-brands designed, governed, and maintained across the product portfolio for 10+ years. One visual system, enforced at scale across internal teams, agencies, and vendors.

VPD Amazon storefront banner
E-Commerce + Amazon
Storefront + A+ Content

Amazon storefronts, A+ content, product listing images, and Shopify homepage builds across VPD, EvaClean and EarthSafe.

Air Logic creative brief cover
Process + Operations
Creative Briefs + GTIN Registry

I write all briefs with governed brand aesthetic, regulatory guardrails, phased deliverables, and conversion architecture. Plus: 315+ GTINs across 18 product lines maintained in GS1.

VPD video production
Video Production
25+ Videos — Built the Video Practice

Built EarthSafe's video practice from scratch: 25+ videos across consumer automotive, institutional disinfection, sustainability, and staff training. I script, edit, and produce in-house, and direct a freelance production network (Trend.io, Fiverr, Soona, Top Explainer) when the work calls for it.

📈
Operations at Scale
$1.4M → $50M+ Revenue Growth

Built and scaled the creative operations infrastructure — systems, vendors, processes, and brand governance — that supported EarthSafe's growth over 10+ years.

Video Production

Every Frame. Every Word. Directed.

Concepted, scripted, edited, produced. 25+ videos across product education, campaigns, training, e-commerce, and brand content, made in-house and through a freelance production network I built and direct.

Valentine Performance Detailing
Wheel & Tire Cleaner
Valentine Performance Detailing
Interior Cleaner
Valentine Performance Detailing
Graphene Ceramic Spray
Valentine Performance Detailing
Wash + Wax
Valentine Performance Detailing
Waterless Wash
EarthSafe · PurOne
Safer Schools
EarthSafe · PurOne
Germs
EarthSafe · Staff Training
Bathrooms
Pura Vida Eco
Plastic Waste — Laundry Sheets

All videos scripted and directed by Jen Burns.

See the full video portfolio →
Jen Burns
Director of Creative Operations
Brand Development20+ years
Regulated PackagingEPA · EU · Multi-Market
E-CommerceAmazon · Shopify
Video Production25+ productions
Operations + SystemsPartner Networks · GS1 · Briefs
Industry ExpertiseCPG · Regulated Products

I'm a Creative Operations Director with 20+ years of experience building brand systems and packaging for regulated products — the kind of work where a wrong word on a label has real consequences.

I built the creative operations function at EarthSafe from the ground up, spanning 300+ SKUs, 25+ sub-brands, EPA-registered and EU biocidal product labeling across 10+ languages, GS1 GTIN management across two companies, and a complete video production practice. Instead of headcount, I built a lean operating model: a governed network of agencies, freelancers, production studios, and translation partners, all running off my briefs, brand standards, and approval workflows.

I think in systems. I build the briefs before the work starts, the brand guides before the first pixel, and the operations frameworks before they're needed. My work is designed to scale — and it has, from a $1.4M company to one doing $50M+.

I'm currently looking for a Director or VP of Creative Operations role at a mid-to-large company where operational rigor and creative quality aren't treated as opposites — open to regulated industries, financial services, enterprise brands, and CPG.

Recommendations

Different industries. Same standard.

Book publishing, newspapers, tech publishing, nonprofit, regulated CPG. Unprompted recommendations from people who had nothing to gain by writing them.

Book Publishing
“She can take creative direction as well as offer solutions to design and layout issues.”
Colleen Cunningham
Senior Book Designer, Adams Media (Simon & Schuster)
Newspaper Production
“The technical knowhow, creativity and common sense that were essential to overseeing the production workflow and design of a weekly newspaper… she also oversaw the successful redesign of the publication.”
David Levesque
Communications Professional
Tech Publishing
“One of the most talented and professional designers I have worked with… terrific at taking an author’s very rough sketch and turning it into a clear and informative figure.”
Jacquelyn M. Howard
Enterprise Solutions Engineer & Cross-Functional Project Leader
Publication Redesign
“She works quickly and has deep knowledge of print production processes and software. I would hire her again and recommend her strongly.”
Bill Ostendorf
Newspaper consultant, trainer & software developer · Client
Read all 10 recommendations on LinkedIn →
Get In Touch

Let's Talk

Open to Director and VP-level creative operations and creative leadership roles across regulated industries, financial services, enterprise brands, and CPG. If you need someone who builds systems as well as they direct creative, let's talk.

jenraeco@gmail.com

Based in New England · Available for remote or hybrid roles

↓ Download Resume